It's our duty to act as stewards for conscious, sustainable consumerism. We seek to break the industry norms by bringing innovative ideas to business. As we grow and our volume grows we plan to not only donate proceeds towards key environmental efforts but also drive our prices down. As our brand grows and we can order larger volume of product and bulk ingredients our margins will typically grow but instead of reaping those margins we plan to give that money back to you by lowering our prices as we scale. So simple you'd think every brand would do that right? hmmm Support us and we'll support you and our earth.